EVOLUTION OF MEDIA INFORMATION TECHNOLOGIES IN THE CONTEXT OF THE SOCIO-CULTURAL PROCESSES OF THE ERA

Abstract

The existence of nationwide mass media, presented in both print and digital formats, is not merely a reflection but also an active shaping of informational reality. This symbiosis represents a dialectical interaction: the material stability of the printed word encounters the ephemeral ubiquity of digital streams. From a philosophical perspective, the development of these media platforms can be seen as a continuous process of the formation of informational reality, where each form-print or digital-seeks self-definition while simultaneously influencing and being influenced by the other. This movement, from the static to the dynamic, from the tangible to the virtual, reflects fundamental changes in human perception and ways of understanding the world occurring within the socio-cultural reality of the global scale over recent decades.