HUMAN INDIVIDUALITY IN THE MODERN WORLD: PHILOSOPHICAL VIEW

Abstract

In the article the phenomenon of individuality in the context of philosophical teachings of various periods and modern social realities has been examined. The main challenges faced by the individual in the era of globalization, digitalization and the spread of mass culture, including the threat of unification and loss of spiritual authenticity have been analyzed. It has been emphasized that individuality is not only a psychological but also an ontological category associated with freedom of choice, moral autonomy and creative self-realization. Possible ways of preserving and developing individuality through philosophical reflection, critical thinking and ethical sustainability have been proposed.