Models of the Value Measurement in the Strategic Management System of the Entrepreneurial Structure Sustainable Development
Keywords:
SUSTAINABLE DEVELOPMENT, ENTREPRENEURIAL STRUCTURE, VALUE, VALUE MEASUREMENT, MODEL, VECTOR-FUNCTION, MULTIPLIER, VALUE CO-CREATIONAbstract
The essence of the «value» concept is considered. The relationship between value and sustainable development of the entrepreneurial structure is argued. Based on the study results of the value role in the development of socio-economic systems, it is substantiated that the central element of modern economic systems is the consumer. Focusing on the relationship between business sustainability and the consumer value, it is substantiated that the sustainable development management of an enterprise structure can be effective only if the management is guided in the strategic decisions making by a single target quantitative indicator – the growth of business value for both owners and other categories of stakeholders. The positions of scientists regarding the elements of the consumer value are studied. It is substantiated that the measurement of value is complicated by the fact that the consumer value perception of the same product in different markets can differ significantly.
In order to understand the nature of the created value, a two-factor model of the object value perception is considered, which clearly demonstrates that the completeness of the actual material properties of the object causes the consumer a sense of satisfaction, and their lack reduces it or led to the dissatisfaction. The methodological foundations for the formation of models for measuring value in the enterprise structures, in the system of the enterprise structure sustainable development are studied: additive and multiplicative models of the consumer value, a model for measuring object value properties, a model for measuring social value in business models of sharing.
The generalization of approaches to measuring value made it possible to establish that the value generated by the entrepreneurial structure is the end result, and the processes used for this are the means to achieve them; the process of creating (building) value is an inseparable wholeness of the chain, starting from a strategic idea to its practical implementation.
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