Servisization as a Modern Trend in the Development of Industrial Enterprises
Keywords:
INTEGRATED VALUE CHAINS, SERVICE, ENTERPRISE DEVELOPMENT, INDUSTRIAL ENTERPRISES DEVELOPMENT TRENDS, VALUE CHAIN REPOSITIONING, VALUE FOR INDUSTRIAL CUSTOMERSAbstract
The sustainability of manufacturing companies in the modern business environment determines the ability to adapt to changes quickly, respond to the growing needs of the society flexibly, manage the available economic resources for the production of the high-tech goods and services effectively, and form a unique consumer value. At the same time, the value for customers is formed through a combination of useful properties of the products sold and the service accompanying it, i. e. in modern conditions, the customer satisfaction is achieved by increasing the service component of the offer or by digitalization selling not so much the product itself as its functionality. Such features of modern development are explained by the expansion of the digitalization and the spread of the servicing phenomenon in the industry.
Based on the analysis of approaches to the definition of the economic essence of the category «servisization», the author’s interpretation is given. Thus, by the servisization we mean the process of transforming the business model of the development of industrial enterprises, aimed at repositioning in the value chains of their products, changing the model in the field of value proposition when fulfilling customer orders, in which the service that accompanies all external and internal business processes and by its nature, being an element of the cost, plays a leading role and is implemented as part of organizational and technical solutions or as a synthesis of final products and services, which provides value in its use.
Servisization, first of all, is aimed at changing the configuration of the value chains and improving the customer service standards in them. In this regard, the key features of managing the development of industrial enterprises are: the formation of new value chains with the inclusion of virtual participants in them; the priority of the customer needs in the formation of value chains; a very high level of integration in value chains; the formation of network business structures; the virtualization of value chains; setting high standards of the service for servicing customer orders; the integrated nature of the implementation of business processes in value chains based on modern digital solutions; strategic cooperation and partnerships with counterparties in value chains; formation of innovative value for customers, etc.
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