The Objective Need to Increase the Competitiveness of Domestic Enterprises

Abstract

One of the key tools for solving strategic problems in ensuring sustainable development of enterprises is to
increase the level of competitiveness. The competitive sustainability is a parameter that allows us to determine the
future potential of a company in a specific market, and its dynamics more accurately determine the stages of the life cycle for reacting and modelling the situation.
The competitiveness of a country depends on the competitiveness of its domestic enterprises. At present, Russian enterprises are faced with an increasing number of threats and uncertainties when interacting with foreign companies. Therefore, the priority is to ensure the sustainability and stability of their work, increasing competitiveness in the international market, which will affect the economic development of the country and improve the living standard of population.
The competitiveness in the modern economic context has come to the fore as a condition for achieving a
sustainable high level of enterprise development.
As practice shows, the solution to the problem of increasing the competitiveness causes great difficulties and is problematic for many enterprises in the current economic situation due to the lack of clear strategies, financial and
economic goals and organizational criteria. In modern conditions, in order to compete successfully, companies need not only to update technology and technical equipment, study national and international markets, but also identify their own capabilities, weaknesses and vulnerabilities of competitors, which have a dominant influence on the competitiveness and determine its main directions.
Sustainable increase in the competitiveness of an enterprise can be ensured only under conditions of long-term, constant and progressive improvement of all factors that determine the competitiveness.