Tariff Strategy Formation for Passenger Transportation by Taxi Cars

Abstract

The relevance of the problem of the tariff strategy formtion for passenger transportation by taxi cars is due to the fact that since the transition to market relations, serious changes have occurred in the transport services market. These changes consist of a reduction in the number of large transport companies and the emergence of a large number of small ones, and, as a result, increased competition. Such conditions give rise to the problem of making strategic
decisions by the management of road transport enterprises to establish the magnitude and dynamics of changes in
passenger transportation tariffs.
The analysis of existing approaches to the development of a tariff strategy for enterprises has led to the conclusion that at present, scientists have not yet come to a consensus regarding the composition, sequence and content of the stages of forming a tariff strategy as an element of a marketing strategy. Some scientists suggest the processes of its formation with an illogical sequence of its stages and with a lack of clarity. Others suggest more advanced formation processes with the presentation of their clarity, but with some illogicality of the sequence of its stages.
Based on the results of the analysis of existing approaches to the development of the pricing strategy of enterprises to determine their advantages and disadvantages, the process of forming a tariff strategy for passenger transportation by taxi cars is developed, which, unlike existing ones, integrates into the process of forming a tariff strategy the process of developing and choosing tariff tactics as an element that allows maintaining a certain level of sales until the introduction of a new one, a more effective tariff strategy.
The use of the proposed process for forming a tariff strategy at passenger taxi transport enterprises makes it possible to calculate economically justified tariffs in the future, allowing for all the main market factors to be taken into account. The use of these tariffs will allow enterprises to increase their competitiveness and achieve the desired profitability. The proposed process for forming a tariff strategy can be used to form a tariff strategy for other types of passenger transport, taking into account the existing specifics of their industry, current standards for the consumption of material and energy resources, and mandatory payments to the budget.